As motor Giants rolled out car models aimed at the Chinese market,Aston Martin took the opportunity to showcase its personalization capabilities by unveiling three “Year of the Dragon” special editions.
The dragon 88 Limited Edition demonstrate the exceptional personalisation possibilities available from Aston Martin, with the world-famous sports car brand making 88 cars available for the ultimate in personalisation.Lined up on the special edition are the decked-out:
V8 Vantage S Coupe
Aston Martin say that each of the 88 cars will feature bespoke details that celebrate the mystical qualities of the dragon symbol, synonymous with power, strength and good luck in Chinese folklore.
Among the detail changes, 24-carat gold is applied to the signature Aston Martin wing badges on each car. The cars are also finished in one of three special colours selected to chime with traditional Chinese art and imagery.
“We expect China to become one of our most important markets and look forward to sharing the Aston Martin experience with Chinese customers. Our dealership network is growing very quickly.”…. “With the new limited edition Dragon 88s, our ‘Q by Aston Martin’ bespoke service and the massive expansion of our sales network, China is on course to become Aston Martin’s third biggest market.” Dr Ulrich Bez-Aston Martin CEO
Aston Martin showed the 7.3-litre, carbon fiber-packing One-77 supercar alongside the “Year of the Dragon” offerings.